Social Media strategy has to come with a macro Holistic Overview! When considering Social media one needs to do it in a macro holistic overview. There are a lot of things to consider when preparing or managing Social Media within businesses and organisations. The challenge is to manage all the efforts in a way that things work together, both within the organisation and with its external. You can not do just one thing you have to work in a good overview about all the details involved. Some important areas to have in consideration. I choose to allign all of this because to be honest all of these areas have to be considered: Channel Social Ecosystem; Marketing: Social Media Marketing; Communications: Social Public Relation; Buying: Social Procurement; Sales: Social Selling f-commerce HR – Social Recruitment Customer Service – Social Customer Service Location Real Time Data CSR – Social Media Corporate Social Responsibility So here it is my rough draft of how any business, corporation, organisation should run its business: Related articles Building A Holistic Web Social Media strategy Approach That Delivers Results (dinisguarda.com)
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