Building a Holistic approach that delivers results can only be done when you have a core focus and strategy. Strategy deals with having a clear idea about who you are and what you want to achieve. So to create a holistic strategy for your web and social media machine fundamentally means to rethink what closely held stakeholders close to the critical business strategy. Also any strategy means that you have always first to start any change or definition of action within yourself and yours: internally! Holism from ὅλος holos, a Greek word meaning all, entire, total Thus to build a holistic web social media strategy approach you have to define the way to go. A given organisation or company needs to emphasizing the organic or functional relation between the parts and the whole of its interest. This path needs to go side by side within the direction of the technology trends and developments, the worldwide economic flows and cicles with its geopolitical innuendos and the environmental situation. In sum all the challenges that businesses, companies and users face. Companies and organizations being it large and small have to adopt a holistic business strategy that empowers transparency, trust and engagement. In order to do that their internal teams of management and employees have to rethink and continously optimise the whole of the business processes and operations and adpat it towards the new driving factors. Web and Social Media are without any doubt partly the driving factors of business and society so the efforts and shifts have to go in that direction. This goes hand by hand with the concept that any organisation of business has to cope with a Corporate Social Responsability CSR. Any busines, company has to manage their work towards a way that fully understands the engagement of their strategies in relation with the ins and outs of the product/service offerings towards their audience and customers. Ultimately that needs to be an evolution of focus towards serving that audience, customers, instead of serving the politics, executive management or stock market egos. This is the critical subject for the future of any organisation a balance between different subjects and areas of expertise and interest towards an effective responsible handling of strategies to a specific audience that in some way it is its community, social target. In this fashion planning and executing an effective and systematic plan of action for a web and social marketing strategy & campaigns needs a total related approach that agregates all the resources and his people wealth. Some of the tactics, ideas to adopt and focus: Private business: social media marketing and branding strategy focus on customers and its total engagement B2B social media strategy, focus in creating strong links between partners and related businesses, example IBM Putting social media methodology in place deals with a clear message and assumption of the importance of branding Continuous optimisation: SEO (Search engine Optimisation) and Social Media Optimisation – Total Web Optimisation. In general a continuos optimsation of business […]
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